What is franchising?
Franchising may be defined as a system of distribution in which one enterprise, the franchisor, grants to another, the franchisee, the right to operate a business in accordance with prescribed methods and procedures controlled by the Franchisor. The Franchisor offers his technical expertise, an approved system, and trade marks or other distinguishing marks or names, as well as the initial and ongoing operational support, in return for a continuing right to compensation from the franchisee. The aim of franchising is to achieve financial goals for both parties by combining the strength and expertise of centralized buying and merchandising with the energy and ingenuity of local private ownership and management.

Who Are The Franchisor and Franchsiee?
The franchisor is Dixie Lee and the franchisee is anyone granted the right to operate a Dixie Lee franchise in accordance with the Dixie Lee system.

How Much Cash Do I Need?
Most Dixie Lee franchisees start a franchise business with $35,000. to $45,000. The funds can be obtained from various sources such as savings, family, friends, investors, or home equity.

What Can I Expect To Earn?
Earning estimates will also be provided for each specific location. Your success as a franchisee depends upon many variables, including location, competition, and how effectively your business is operated.

Is Food Or Management Experience Necessary?
No, this experience is unnecessary. It is estimated that only 30% of Dixie Lee franchisees have food or management experience. Management or business experience is helpful but not essential, as training is provided.

Do I Own My Business?
Yes, you will own your business, but you will have operational assistance from the franchisor whenever you require it.

Who Decides What Prices Are Charged For Products?
You do, however, we will provide you with a guide which will help you with your local market pricing.

What Do I Receive For My Franchise Fee?
You will receive a proven business concept, an established name and an exclusive territory. The franchisor also provides start up assistance, as well as ongoing assistance on a regular basis, extensive initial training, site location analysis and lease negotiation assistance.

What Do I Receive For My Royalty Payments?
You will benefit from Dixie Lee's buying program, based upon the franchisor's volume, technical assistance, marketing assistance, the results from research and development, and ongoing purchasing and operational assistance.

What About Advertising?
Building recognition of your store and the Dixie Lee name is an essential objective that benefits everyone. For this reason each franchisee is required to spend 2% of gross sales on local advertising, a further 2% is required to be spent on regional advertising (if a regional advertising program has been established in your area) and a further 1% Ad Council Fee is levied for the creation of advertising and P.O.S. material that is required for each outlet.

Do Your Products Contain MSG?
Yes, our chicken products have trace amounts of MSG. We are working hard on trying to reduce and/or remove all MSG from our product lines.
Some products may contain allergens or ingredients that may cause sensitivity. In some restaurants, fish, chicken and potatoes may be prepared in the same oil. Please ask the manager about this practice if you have an allergy to fish or milk. Customers with allergy related questions can contact the Food Allergy and Anaphylaxis Network (FAAN) at www.foodallergy.org

How Do I Get Started?
You have just completed a review of all initial information. If you have further questions, contact:

Mr. Dave Silvester
Dixie Lee Food Systems Ltd
7 Snow Road
Napanee, Ontario K7R 0A2
Phone:613-354-7999 Ext. 24
Fax:613-354-7982
Email: Dave Silvester

If you are ready to move to the next step, please fill out our Confidential Credit Application and return it in confidence to the address above. Please note: Information in the Confidential Credit Application will be handled as such. It will enable Dixie Lee to evaluate your financial position. In the preliminary stages of your application we do not check references as we feel it is important to keep everything confidential until we start to move forward.